Italian fashion house Emilio Pucci has launched its first mobile app, Scarfie, dedicated to spotlighting the brand’s hallmark accessory, the printed silk scarf, in a playful and creative way. The Emilio Pucci Scarfie app allows fans to snap selfies and personalise them with signature Pucci scarves styled in a variety of ways on their head, […]
What happens when a Pucci scarf meets a selfie?
categories: Fashion